Marketing Archives - Spartadia Recruit
the leap to digital marketing

Our digital marketing project is one of the pillars of our strategy to reinvent Qualifirst Foods. This is how we will change how we distribute and sell gourmet foods. It was a long journey

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illustration

At the heart of our marketing and sales strategy is a technique called The Challenger Sales Process. This is how it works: The ultimate goal of the process is to make a sale. But getting

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lifecycle

Over the past few weeks, I have written several times about our strategy. This week, my focus is on the customer lifecycle. This concept highlights the journey that customers take. It is like a

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There is a traditional notion within the sales community that a sales team should focus on their company’s best customers. For us at Qualifirst, this creates a paradox. Our best customers are already in

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When you build a good website, it is no longer a tool. It actually becomes part of the products and services  that you offer. Building a website is unlike any other marketing tool that has

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These past four weeks the Qualifirst team has not seen much of me in the Toronto Office. I realized that time was running out and that we were not going to deliver on our

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These days, when we are looking for new customers, we don’t need to buy expensive lists. We simply need to know what questions to ask. Doing research and asking questions has changed over the

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Using technology to improve connections between people often seems like a contradiction. It is easy to picture technology as just numbers and files: big data and automated contact software. But technology actually allows Qualifirst

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At Qualifirst, 50% of our sales come from 5% of our customers. This is a concept that is similar in tone to the 80/20 rule, also called the Pareto principle, or the Law of the

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A few years ago, one of our outside sales representatives announced she was having great success attracting new customers by making them aware that Qualifirst is “The Oldest Canadian National Specialty Food Company”. She tells

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